Pipeline ModelShop takes on Kleenex® brand. Collaborating with SMAK, one of Canada's top guerrilla marketing agencies, Pipeline designed and fabricated 18 "Sniffle Squad" Ghost Buster style packs for the launch of the new Kleenex Anti-Viral Tissue. The Canadian National Tour took place during the peak of the cold and flu season, reaching the family-centered target markets at the most popular winter special events and locations. The campaign was launched across all metropolitan Canadian Cities such as Toronto, Ottawa, Montreal, and Vancouver.
Construction details include several flashing LED lights on each pack and a large window at the back revealing the tissue storage dispenser.
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